The world's first ergonomic rugs
Made entirely of high-performance silicone cord, Shore Rugs offer a versatile outdoor/indoor ergonomic flooring solution that is UV resistant, heatproof, waterproof, easy to clean, hypoallergenic, vegan, and extremely durable. Their unparalleled durability make them useful both in interiors and also outdoors in extreme environments including extreme heat or cold, direct sunlight, snow, heavy rain and also in marine applications. Soft, supportive, and deeply textured, Shore Rugs provide proven anti-fatigue functionality and are ideal as anti-fatigue and standing desk mats. Their visual appeal allows them to be effortlessly placed in any space including offices and workplaces, as kitchen, bath, and entryway mats, children’s playmats, in living rooms, bedrooms, and also outdoors on terraces, decks, poolside, and even on boats and yachts. Shore Rugs can also be enjoyed either with shoes or barefoot.
Made from custom-engineered high-performance silicone cord
We meticulously crafted our silicone cord from the ground up to feature a satisfying and leather-like surface quality, an optimal density and comfort level, and a vast array of brilliant colors. Our silicone cord is of the purest quality and is completely non-toxic. Silicone is the material of choice in both cooking and medical applications.
In its traditional application as an engine component in heavy machinery, silicone cord needs to be extremely durable to do its job. Our material is UV and fire resistant, can withstand sustained submersion in salt water and prolonged exposure to extreme temperatures, and is exceedingly durable and will not degrade or lose its spring-back.
Entirely handwoven by skilled artisans using bespoke techniques in our London workshop
Each Shore Rug is fully handmade involving a variety of custom processes including the careful mixing of raw silicone, meticulous blending of color pigments, extrusion by hand of the silicone cord, and artisanal weaving of the individually extruded cord strands. To weave our rugs, we developed our own proprietary weaving techniques. Silicone cord’s density, stretchiness, and large diameter presented an exciting challenge where we could explore, improve, and innovate.
The new standard in anti-fatigue floor coverings
Informed by scientific research, anti-fatigue mats are proven to reduce fatigue caused by standing for long periods on a hard surface. Shore Rugs™ bring both beauty and the benefits of anti-fatigue flooring to any space imaginable.
The unique deep weave structure of a Shore Rug™ offers cushioned support as well as a textured, dynamic surface. This provides a massage-like experience as well as proprioceptive feedback, heightening the balance skills necessary to maintain stability, agility, and coordination skills.
Bold Weave
Made using our iconic thick gauge high-performance silicone cord, mats made in Bold Weave are 1.0” (25mm) in thickness and are featured in a range of striking gradients and bold color ways. Fantastic to lounge on, as highly cushioning and textured anti-fatigue mats, and as bold statement pieces.
Fine Weave
Made using a fine gauge of our high-performance silicone cord, Rugs made in Fine Weave are 0.5” (12mm) in thickness and available in a range of highly intricate patterns and curated color ways. Ideal wherever a thinner rug is preferred.