Super soft furnishings, floor coverings & footwear / high-performance materials / patented hand-weaving techniques
Shop the collection
From bold gradients to subtle stripes and solid colorways, find the perfect piece for any space and function.SHOP NOW
Useful Anywhere
Made entirely of high-performance silicone cord, Shore Rugs offer a versatile outdoor/indoor ergonomic flooring solution that is UV resistant, heatproof, water and weather proof, easy to clean, hypoallergenic, vegan, and durable.IN-SITU WORK
“The 100 percent silicone material feels like a gel shoe insert and is designed to release the leg strain and fatigue normally caused by standing on hard surfaces for long hours.”
-New York Magazine, Best Bets
The world's first ergonomic rugs
Shore Rugs™ are the new standard in anti-fatigue floor coverings. The deep weave structure provides a one-of-a-kind massaging experience.ERGONOMICS
Learn about SHORE
We believe that the spaces we occupy and the objects we own should be more than just beautiful and well made, they should aid us in becoming our best selves.ABOUT US
“The crown jewel for bare feet…You can use them anywhere, but we like them in baths and outdoor showers, and on boat decks.”
-Coastal Living Magazine
Fully Customizable
Available in a vivid spectrum of colors and gradients, all SHORE products can be customized by size, color, shape and pattern to meet your exact specifications.CUSTOM AND TRADE
Request Samples
Our products are best experienced firsthand. For members of the trade, we offer sample packs free of charge.ORDER NOW
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Stay up-to-date with SHORE on Instagram for the latest updates on new products and exciting custom projects.SHORE ON INSTAGRAM
Technical Craftsmanship
Each SHORE product is handmade in-house in our London studio using a range of custom processes.PROCESS AND CRAFT
Material Innovation
We've meticulously crafted our silicone cord from the ground up to feature a satisfying and leather-like surface quality, an optimal density and comfort level, and a vast array of brilliant colors.
Color that lasts
Our color pigments are rated to the highest UV durability standards. Every color is mixed by hand in-house and our current color library has over 100 unique hues.
“I LOVE your rugs!!! The first two I purchased I am using outside. I live on Lake Superior and have not found a rug that will stand up to the wind, rain and snow except for Shore Rugs.”
-Debra C., Michigan USA
Rigorous, experimental design approach
Synchronizing rigorous material research with an experimental craft approach, SHORE creates highly sophisticated products of surprising beauty and usefulness.