We believe that the spaces we occupy and the objects we own should be more than just beautiful and well made, they should aid us in becoming our best selves.

SHORE is a design brand innovating in the fields of ergonomic rugs, soft furnishings, and footwear made from high-performance silicone cord. Founded in London in 2015, every piece is handmade entirely in-house. 

We value health and freedom above all else. That’s why we’re challenging the traditional hierarchy of luxury that’s based on rarity, provenance, and hype—because you shouldn’t have to choose between something luxurious and something good for you. We believe true luxury is not only about what something is, but how it makes you feel. A luxurious product should be beautiful and well made—and it should improve and invigorate your life. It should put that luxury into action and pass it back to you. Satisfaction over status symbols. Performance and quality over labels and prestige. Feeling good over showing off. 

Rugs are rarely seen as having the power to be life-changing. But we believe their position within your most immediate and familiar spaces gives them unique potential to enrich and stimulate. Upgrade your life, starting from the ground up.

Synchronizing rigorous material research with an experimental craft approach, SHORE creates highly sophisticated products of surprising beauty and usefulness. Founders Louie Rigano and Gil Muller met while studying at the Royal College of Art in London. They share a belief that merging technical innovation and beautifully crafted design can redefine traditional ideas of luxury, novelty, and ways of making.